Sunday, May 16, 2010










The Toyota Camry, the best-selling car in America four years running and eight of the past nine years, is completely new for 2007 as Toyota engineers and designers follow a strategy that refuses to take continued success for granted. Toyota set out to redefine the new Camry. To accomplish this, Toyota chose to expand the very definition of Camry and in the process create a new benchmark for sedans. Designers rethought every aspect of the Camry, from its chassis to its body, interior, accessories and drivetrain. The result is a world-class sedan that not only redefines global standards for comfort, performance and intelligent design, but also is available, for the first time, with Toyota’s Hybrid Synergy Drive.

“With the new 2007 Camry, Toyota once again raised the bar with the family sedan,” said Don Esmond, senior vice president, automotive operations, Toyota Motor Sales, U.S.A., Inc. “Camry’s reputation as the gold standard was developed over more than 20 years of refining this excellent package and this new Camry continues that reputation.”

As designers and engineers refined their goals, they focused on trading what some owners felt was a conservative image for a more stylish, athletic, modern image. At the same time, they sought new standards of performance for both standard and hybrid models.

The challenge was to accomplish a thorough redesign without sacrificing traditional Camry qualities, including roomy interior, comfortable ride, low noise levels, and class-leading value. Toyota designers accomplished those goals by rethinking every aspect of the Camry, with special attention paid to improving driving dynamics, comfort, low noise and reduced vibration.

As interested as drivers will be in Camry’s enhanced performance, refinement, value and style, they’ll also be interested in its fuel-economy numbers. The standard four-cylinder CE model has EPA-estimated city/highway fuel economy ratings of 25/34. Camrys equipped with V6 engines have EPA-estimated fuel economy ratings of 22 mpg city/31 mpg highway, while the Camry hybrid has fuel economy ratings of 43 mpg city/37 mpg highway.

Exterior
An all-new exterior design provides the 2007 Camry with a visual impact that signals a departure from the upright style of its predecessor. This new Camry shape is athletic and modern, with a long, high-visibility cabin set on a horizontal underbody with strong, rounded planes and elongated structures. The wheelbase now is longer than before, and track is wider, with the wheels pushed toward the extremes of each of the car’s four corners.

Under the flowing lines of this sheetmetal is a body structure designed to absorb collision-impact forces and help minimize impact deformation to the passenger cabin. High-strength steel is used for B-pillar and rocker panel reinforcement to help manage overall body deformation in the event of a side collision.

Inside the passenger cabin, even the seat frames are designed to receive and help absorb side collision loads and a cross member in the center of the floor is used for the same reason.

The chassis was made more rigid by connecting the cowl front to the upper suspension towers. Additionally, the Camry’s hood, fenders and their brackets, and cowl are designed to crumple and absorb impact energy.

As a final design touch, these same panels feature an eye-appealing appearance. The new Camry’s front fascia, defined by hood, grille, bumper and logo, is dignified and innovative and is completed by headlights that incorporate a projector-type low beam that offer both beauty and high performance.


Setting the stage for improved grip and driver feel are upgraded wheels for all four Camry grades. Gone are the 15-inch wheels previously standard on the LE. For 2007, the CE, LE, XLE and Camry Hybrid will ride on 16-inch wheels of either steel or aluminum, while the sporty SE gets unique aluminum 17-inch wheels with six spokes. These are optimized to help ensure brake-heat dissipation.

Thanks to the use of enlarged wheels, brake discs also were enlarged for improved feel and stopping power. Up front, ventilated 11.65-inch discs are used, with solid 11.06-inch discs at the rear. A new brake pad is adopted that provides 10 percent higher coefficient of friction for increased stopping power over the previous model. Finally, Toyota’s Brake Assist, an electronic function that senses an emergency stop and applies increased braking power once the driver touches the brake pedal, is standard.

Front suspension is via MacPherson struts. At the rear, a dual-link strut system helps provide an optimal balance between smooth ride and secure handling. To help improve the Camry’s handling and driver feel, all lower control arms were lengthened, all spring, shock-absorber and antiroll-bar values, and all suspension geometries, were rethought and recalibrated.

The completely revised chassis was lab-tested using specs simulating the road surfaces in every country in which Camry is sold. Then, to add real-world verification to their new design, engineers road-tested the new suspension design for more than 60,000 miles in more than a dozen countries.

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